INTERNET IS SAVING CULTURE, NOT KILLING IT

Subtitle: In the last few years, and with greater intensity in the last 12 months, people have started paying for online content….And they’re paying for everything.
About author: International New York Times
Reference: Deccan Herald, March 17, 2017

The internet taught a whole generation that content was not something you really had to pay for. So for years, digital content companies looked doomed to pursue a scale-only, ad-based business model. They tried to reach tens of millions of users in the hopes of getting pennies in ads. But now something surprising has happened. In the last few years, and with greater intensity in the last 12 months, people have started paying for online content, and on a dependable, recurring schedule, often through subscription. And they’re paying for everything….The digital economy is finally beginning to coalesce around a sustainable way of supporting content. If subscriptions keep taking off…it could lead to a wider variety of artists and arts and forge closer connections between people who make art and those who enjoy it…The new generation is more concerned with social impact. There’s a desire to vote with your dollars and your time and attention.

 

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